5% off full-priced items only. Not valid on international brands.
Damas Jewellery started in 1907 and is one of the oldest jewellery names in the Gulf. It opened its Dubai Gold Souk store in 1959, and the business grew from a goldsmith operation into the largest jewellery and watch retailer in the region, headquartered in Dubai with around 300 outlets across a dozen countries.
The house designs its own collections and also carries international luxury names in its stores. Alif is the flagship line, built on the first letter of the Arabic alphabet. Farfasha has run for well over a decade and draws on the arfaj desert flower. Other lines include Amelia, Lace, Revolve and Gaia, which uses lab grown diamonds. The house also carries international luxury watch and jewellery brands in its larger stores, which sit at a different price level from the in house lines.
Gold jewellery pricing in this region works differently from fashion retail. The price of a piece is the metal weight at the day rate plus a making charge, and the making charge is the part that varies between retailers and between designs. On a diamond piece, the stone specification does most of the work in the final number.
Damas sells through its own stores, its website and platforms such as Ounass in the UAE. Because gold moves daily, the price you see on a listing this morning is not necessarily the price this afternoon, which changes how you should think about timing a purchase. Buying in store gives you the chance to weigh the piece and ask questions that a product page cannot answer.
Jewellery baskets are large, so a small percentage is worth real money. Get the order right. On a gold purchase, the making charge and the day rate move the total more than any code will.
Look up a current Damas Jewellery code on qponi and check what it covers.
Copy the code.
Choose your piece, noting the gold karat and any stone details.
Open the checkout and enter the code in the promo field.
Apply it and confirm the new total before choosing payment.
Complete the order or take the reference into a store.
People compare the sticker price of two gold pieces and pick the cheaper one without asking what they are actually comparing. Weight, karat and making charge are three separate variables, and a lighter piece at a lower price can carry a higher making charge per gram than a heavier one. Ask for the breakdown. On diamonds, the same logic applies to the stone specification, since two rings at the same price can hold very different stones. A code applied to the wrong piece is still money spent on the wrong piece. If you are buying a diamond piece, ask for the carat weight, the colour grade and the clarity grade in writing rather than accepting a general description.
Ask for the making charge breakdown
The metal value is set by the day rate and is the same everywhere. The making charge is negotiable in practice and varies by design, so it is the number to focus on.
Time a purchase around gold price dips
Gold moves daily. If your purchase is not urgent, watching the rate for a couple of weeks can save more than any promotion, particularly on a heavier piece.
Buy the in house collections for value
Alif, Farfasha and the other Damas lines sit below the international luxury names in the same stores while carrying the same retail guarantees.
Consider lab grown for the stone budget
The Gaia line uses lab grown diamonds, which have the same physical and optical properties as mined stones at a lower price per carat. That stretches a fixed budget considerably.
Buy a piece you will actually wear
Gold holds value, but a design that sits in a drawer earns nothing and costs the making charge. Choose the collection that matches how you dress rather than the one with the biggest discount.
Check the karat marking on the piece itself when it arrives.
Confirm the exchange policy before buying, since gold exchange terms differ from returns.
Read the qponi code terms, as fine jewellery is often excluded from sitewide promotions.
Ask for the carat weight and grading in writing on any diamond purchase.
1. How old is Damas Jewellery?
The business dates to 1907 and opened its first Dubai Gold Souk store in 1959. It is headquartered in Dubai and operates across the wider Middle East.
2. What is the Alif collection?
Alif is the flagship in house line, named after the first letter of the Arabic alphabet and built around that shape as a design motif.
3. Why does the price of the same piece change?
Because gold is priced at the daily market rate. The metal portion of the price moves with the market, while the making charge stays fixed to the design. That is also why two quotes taken a week apart on the same piece can differ.
4. Are lab grown diamonds sold at Damas?
Yes, through the Gaia line. Lab grown stones share the physical, optical and chemical properties of mined diamonds at a lower price point.
5. Can I return a gold purchase?
Policies differ between online and in store purchases, and exchange terms for gold are separate from standard returns. Confirm the conditions before you pay. Keep the invoice and any certificate, since both are usually required.
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Damas Jewellery